CRM integration for better campaigns
We unify disparate data to ensure consistency across platforms (e.g., CRM, ERP). This ensures that marketing, finance, and operations teams work from a single, reliable source of truth. Continuous reconciliation between tools and data formats brings some technical challenges:
- Reliable connection to the involved tools
- Uniform formatting of the data
- Distinguish whether a record must be created or modified in the target
- Detect duplicates
Data compatibility
With 1Gateway we address the challenges by:
- Connecting involved tools with plugins
- When a customer record gets either created or updated in the CRM tool, the information is sent to 1Gateway
- The record than gets first standardized (normalized) before being sent to the marketing tool in the required format
Thanks to the standardization data is made compatible with other tools. Therefore, customer records are updated in one place only and get synced with its peers automatically.
