With 1Gateway we address the challenges by:
- Connecting involved tools with plugins
- When a customer record gets either created or updated in the CRM tool, the information is sent to 1Gateway
- The record than gets first standardized (normalized) before being sent to the marketing tool in the required format
Thanks to the standardization data is made compatible with other tools. Therefore, customer records are updated in one place only and get synced with its peers automatically.